Gaming in 2008: The year ahead for Nintendo – Part 1
In 2008, Nintendo will be a winner.
But until recently, many were sceptical that Nintendo would survive this generation of the console wars, let alone be a winner.
Following the relatively poor performance of the GameCube, which was clearly the third player in the console wars between Sony's PlayStation 2 and Microsoft's Xbox, many commentators were ready to write Nintendo off.
With the announcement of the Wii, most analysts scoffed. A console built on last-generation technology and with dated graphics, whose primary selling point was a gimmicky controller, would put the nails in the coffin of the Kyoto-based company that was, for many, synonymous with gaming.
Sure, Nintendo had a successful handheld console in the form of the DS, which was wiping the floor with Sony's more expensive PlayStation Portable, but mainstream consoles belonged under the television They should push the graphical envelope and appeal to a hardcore audience who would eventually educate the mass-market to the wonders of the new platform: that's where the money lay.
How wrong they were.
With the Wii, Nintendo has begun a fundamental shift in the perception of gaming. While Sony and Microsoft continue fight for the fickle market of hardcore gamers, driven by polygon counts and number of headshots, Nintendo is taking a different tack.
Making gaming fun. Make it accessible. Make games that are easy to pick up, fun to play and that can be enjoyed by young and old, at the same time.
The Wii has been a staggering success at achieving this objective. It has sold over 20 million units since its launch, gathering support from avid gamers and console novices alike. With the launch of Wii-Fit, Nintendo can expect to see increased sales of the console and a virtuous cycle drawing more players into the Nintendo fold, encouraging third party software publishers to invest heavily in high-quality titles for this innovative platform.
It would be unfair to Nintendo to talk exclusively about the Wii. The handheld DS has also had phenomenal success, selling 64 million units worldwide. The company has particularly succeeded in appealing to less-traditional markets, whether that be pink DSs attracting a younger and more female audience, or titles like Dr Kawashima's Brain Training and Sudoku drawing a significantly older consumer.
The strength of the platform is demonstrated by the reactions of publishers. SCi/Eidos blames at least of its recent woes on failing to believe in the Wii at an early stage. In contrast, Ubisoft was an early supporter of the Wii and has seen both revenues and share price rise as a result. 2008 will see every major publisher pushing out high quality titles for Nintendo's consoles.
2008 is unlikely to be a year of innovation for Nintendo. Instead, they will continue to demonstrate that an unrelenting focus on fun and a desire to make games that appeal to people of all ages, from all walks of life, will consolidate their position as the mass market games company.
Ben Dave asked:
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Ben Dave asked:
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